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Betika’s mission is to be the Leading Pan African Sorts Betting and Gaming Brand. The excitement to about the organization’s purpose can be seen across our staff and teams who are all excited to be part of this great African Story.

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We aim to delight and entertain our customers with Responsible Gaming Experiences through Technology & Innovation while positively impacting communities. Everyone at Betika begins their work day focused on this goal!

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The Betika core value are: Intentional, Fearless and Undugu. This means that our people are deliberate, committed and accountable in everything they do. We are daring, bold, agile and nimble. Ultimately, all staff at Betika seek to exemplify our brotherhood, community and compassion in their daily actions.

Founded in Nairobi, Shop and Deliver Limited trading as  Betika commenced its betting operations in December 2016 in Kenya with a mission to create the best possible gaming experience in Africa by providing our customers a safe and secure environment for quality gaming entertainment.

In Kenya, Betika is licensed and regulated by the Betting Control and Licensing Board and holds public gaming and bookmakers’ licenses. Betika is now a continental brand offering duly licensed services across a several African markets.

At the time of commencement of its operations, Betika had three (3) employees. Since then, the brand’s consistent growth has required a corresponding increase in Betika staff levels.

The product offering at the Betika Launch was betting via USSD. This was quickly followed in succession with pre-match betting.

Towards the end of 2016, the company focused its marketing efforts on digital platforms, which was a major game changer and differentiated the brand from other gaming operators. This propelled the brand’s growth, thus enabling Betika to increase its personnel in 2017.

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Betika strives to offer an unrivaled betting experience as a form of entertainment for its customers, with its product range being speedy, simple, reliable, and innovative, while at the same time ensuring that safety and security are the paramount focus with the aim to create a sustainable business by balancing our commercial priorities with our responsible gaming goals.

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