Betika is a compliant player in all its operating Jurisdictions. In Kenya Betika is licensed and regulated by the Betting Control and Licensing Board and holds public gaming and bookmakers’ licenses.
At the time of commencement of its operations, Betika had three (3) employees, and the product offering at the time was betting via USSD. This was quickly followed in succession with pre-match betting.
Towards the end of 2016, the company focused its marketing efforts on digital platforms, which was a major game changer and differentiated the brand from other gaming operators. This propelled the brand’s growth, thus enabling Betika to increase its personnel in 2017.
In 2019, Betika rose to become Kenya’s leading betting firm offering a wide variety of product offerings for customers. At the core of Betika’s business are our proprietary platform technology, risk management, highly sophisticated marketing, customer relationship management, and data and business analytics. We offer mobile solutions including SMS, USSD, and iOS applications, as well as desktop. These platforms enable Betika to deliver to its customers the fastest and most competitive gaming products.
In 2019, Betika rose to become Kenya’s leading betting firm offering a wide variety of product offerings for customers. At the core of Betika’s business are our proprietary platform technology, risk management, highly sophisticated marketing, customer relationship management, and data and business analytics. We offer mobile solutions including SMS, USSD, and iOS applications, as well as desktop. These platforms enable Betika to deliver to its customers the fastest and most competitive gaming products.
In 2019 Betika commenced its expansion into other markets in Sub-Saharan Africa and to date, Betika is fully operational and licensed across seven (7) Sub-Saharan African markets, and is offering betting and gaming experiences to its customers under the Betika group in the Democratic Republic of Congo (DRC), Tanzania, Ethiopia, Ghana, Nigeria, Mozambique, and Zambia.
Betika is fully operational and licensed across seven (7) Sub-Saharan African markets, and is offering betting and gaming experiences to its customers under the Betika group.
Championing Responsible Gaming & Community Social Responsibility
Betika strives to offer an unrivaled betting experience as a form of entertainment for its customers, with its product range being speedy, simple, reliable, and innovative, while at the same time ensuring that safety and security are the paramount focus with the aim to create a sustainable business by balancing our commercial priorities with our responsible gaming goals.