Founded in Nairobi, Kenya, Shop and Deliver Limited t/a Betika (hereinafter referred to as Betika) commenced its betting operations in December 2016 in Nairobi, Kenya with a mission to create the best possible gaming experience in Africa by providing our customers a safe and secure environment for quality gaming entertainment. Betika is licensed and regulated by the Betting Control and Licensing Board and holds public gaming and bookmakers’ licenses.
At the time of commencement of its operations, Betika had three (3) employees, and the product offering at the time was betting via USSD. This was quickly followed in succession with pre-match betting.
Towards the end of 2016, the company focused its marketing efforts on digital platforms, which was a major game changer and differentiated the brand from other gaming operators. This propelled the brand’s growth, thus enabling Betika to increase its personnel in 2017.
Culture
With our people at the centre of our core, we understand the value of seeking and retaining our top talent and strive to demonstrate it through our business practices. We are constantly calibrating our systems, processes, and structures to attract top talent, and aim at building all-rounded professionals that deliver global value within the Pan-African market. We are young, passionate, and bold individuals who like to infuse fun into work and treat each other as equals, regardless of our seniority or expertise.
Hiring
We understand that we require multi-skilled individuals and therefore seek top talent from all industries to join our operations. People who succeed at Betika have something in common—they are self-led, agile, bold, creative, and ambitious with a high sense of accountability.
Championing Responsible Gaming & Community Social Responsibility
DEPARTMENTS
These are Betika computer generated matches / league that are based on simulation. The team names used do not represent the actual real teams.